By Pippa Norris
Is the method of political communications by way of the scoop media and by means of events chargeable for civic malaise? A Virtuous Circle units out to problem the traditional knowledge that it really is. according to a comparative exam of the position of the inside track media and events in postindustrial societies, this learn argues that instead of mistakenly "blaming the messenger" we have to comprehend and confront extra deep-rooted flaws within the platforms of consultant democracy.
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Additional resources for A Virtuous Circle: Political Communications in Postindustrial Societies (Communication, Society and Politics)
To compare news coverage, the analysis draws upon systematic content analysis of newspaper and television news about the European Union in the mid-1990s in the fifteen member states of the EU. To compare patterns of public opinion, the study draws on the thirty-year series of Eurobarometer surveys produced by the European Commission, which monitored public opinion from 1970 to 1999 in EU member states. Those surveys measured the uses of newspapers, television and radio news, and, more recently, the Internet, as well as attention to political campaigns and various indicators of political knowledge, trust, and mobilization.
First, the new information environment has greatly expanded the opportunities to learn about public affairs from a wider variety of channels, programs, formats, and levels. 1. Schematic model of political communications. THE NEWS MEDIA AND DEMOCRACY countries has more than tripled. During the past three decades the proportion of Europeans who read newspapers every day has almost doubled, and the proportion watching television news every day has risen from one-half in 1970 to almost three-quarters in 1999.
Parties attempt to influence newspapers and television headlines, and thereby reach 'downward' towards the electorate, through activities such as news conferences, photo opportunities, and professional political marketing techniques. Equally important, to make sure that electoral choices reflect public priorities, citizens need to be able to express their concerns and convey their preferences 'upward' to parties and elected representatives. Opinion polls, focus groups, and traditional doorstep canvassing are all ways by which representatives can learn about the preferences of the electorate, but often politicians rely on the news media as a proxy for public opinion.
A Virtuous Circle: Political Communications in Postindustrial Societies (Communication, Society and Politics) by Pippa Norris